Snipes Privacy Policy

Effective Date: November 25, 2025

Snipes USA (“Snipes”, “we”, “us” or “our”) is committed to protecting your personal information. The following privacy policy (“Privacy Policy”) describes the way we handle information learned about you from your interactions with us, including but not limited to your visits to our website available at https://www.snipesusa.com/ and our mobile app (collectively, the “Site”). Please note that this Privacy Policy does not apply to personal information we obtain in our capacity as an employer.

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you provide us with your information, including when you visit our Site, you accept the terms of this Privacy Policy and our Terms & Conditions, and consent to our collection, use, disclosure, retention and other processing of your information as described in this Privacy Policy.

1. Information We Collect

a. Personal Information

Snipes collects personal information about you, which may include:

Identifiers: name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (“IP”) address, email address, username and password
Categories Listed in the California Customer Records Statute: name, address, telephone number, bank account number, credit card number, debit card number, or any other payment information (e.g., billing and shipping address, card expiration date, security code)
Characteristics of Protected Classifications under State or Federal Law: date of birth, which relatedly reveals age, gender, race, color
Commercial Information: details of your specific orders and transactions with us, records of products purchased, obtained or considered, or other purchasing or consuming histories or tendencies
Internet or Other Electronic Network Activity Information: IP address, Mac address, UDID, advertising ID, operating system type, browser type, device type, access times and dates, Internet service provider, referring URLs, click-stream, search queries, device ID, approximate geographic location, browsing history, your interaction with our Site and advertisements, other technical information such as protocol status and substatus, bytes sent and received, and server information
Geolocation Data: approximate geographic location
Audio, Electronic, Visual or Similar Information: photographs or videos you may provide for products reviews or customer support or on social media. If you post a photograph or video on social media and tag us or if you post a comment on our social media pages, we will collect the photograph or content of that message. Please note that if you choose to post photographs on social media and tag us or post a comment on any of our social media pages, any information you post will be visible to any other visitors to that social media page. We are not responsible for any personal information you include in such posts or for any use of such information by any other visitor to the social media page or the social media platform
Sensitive Information: precise geolocation (to locate a store nearest you), if you provide us with photographs, it may be possible to infer your racial or ethnic origin
Miscellaneous: Any information you may provide when you contact us, including through the chat functionality on the Site.

This information is collected and stored electronically when you:

Browse the Site
Register an account with us
Purchase our products
Sign up for our loyalty program
Use our “Find a Store” function on the Site to locate a store nearest you
Subscribe to our newsletter
Track your order
Engage with us on social media
Contact us, including through the chat functionality on the Site.

Where permitted by applicable law, we may combine your personal information with other information we have collected from you. We may also combine your personal information with information we receive about you from other sources, such as our service providers, website analytics and digital advertising vendors, business partners and publicly available information.

b. Information Collected Automatically

In addition, information about your device’s hardware and software is automatically collected by Snipes when you use the Site. This information may include:

IP address
Mac address
UDID
Advertising ID
Operating system type
Browser type
Device type
Access times and dates
Internet service provider
Referring URLs
Search queries
Device ID
Approximate geographic location
Browsing history
Other technical information such as protocol status and substatus, bytes sent and received, and server information.

We may also collect information regarding traffic patterns and your interaction with our Site and advertisements, including your click-stream. This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain the quality of the Site, to provide general statistics regarding use of the Site and to determine the effectiveness of our promotional campaigns.

We may also receive similar data from our website analytics and digital advertising vendors, and from social media platforms, subject to your registration and privacy settings with such third-party social media platforms, and may share this data with such third parties.

c. Cookies and Other Information Collection Tools

Cookies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.

We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.

We may also use third-party cookies, like Google Analytics, for example, which sets cookies on the Site to help analyze how visitors use the Site. You can visit https://www.google.com/settings/ads to learn more about Google’s use of cookies. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose. Please note that information collected via third-party cookies may be shared with our website analytics and digital advertising vendors.

Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud. We also use cookies and other data collection tools, such as pixels/web beacons, to help improve your experience with the Site.

Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site. You may also manage your cookie preferences by going to the footer of the Site and clicking on “Your Privacy Choices”.

Pixels / Web Beacons

A pixel or web beacon is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.

We may utilize pixels/web beacons both on certain aspects of the Site and in HTML-formatted email messages to you. Pixels/web beacons may be used for the purpose of, among other things, measuring the success of our marketing campaigns, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients. For instance, we may use pixels from Meta and Google on the Site to enable us to create targeted advertisements and measure the effectiveness of our advertisements. For additional information on interest-based advertising, please see Section 2 (Interest-Based Advertising). Please note that information collected via pixels/web beacons may be shared with our website analytics and digital advertising partners.

2. Interest Based Advertising

We may collect information about your online activities on our Site to provide you with advertising about products tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.

You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites, including our Site, by collecting information through automated means, including through the use of third-party cookies and pixels/web beacons, including the pixels/web beacons that we may utilize on the Site and in our HTML-formatted email messages to you. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize certain of our advertising partners’ targeted advertising services to show you our advertisements on other websites based on your prior visits to our Site and other online activity.

Provided that a company participates in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising, you may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices/ (web-based advertising) or http://www.aboutads.info/appchoices (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at www.networkadvertising.org/choices. You may also opt-out of our use and sharing of your personal information for interest-based advertising by managing your preferences by going to the footer of the Site and clicking on “Your Privacy Choices”. Opting-out does not mean that you will stop receiving advertisements from us. It means that you still stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time.

3. How Information is Used

We may use the information we collect for any of the following purposes:

to provide the Site to you and to improve the Site;
to create and manage your account with us;
to operate, improve, and personalize the products and services we offer, and to give each user a more consistent and personalized experience when interacting with us;
to personalize our advertising, marketing communications, shopping experiences and promotional offers and to deliver to you promotions and offers that we and other businesses may provide that we think may interest you;
if you sign up for our email list or to receive text messages from us, to send you our newsletters and emails and text messages about products or offers that we and other businesses may provide that we think might be of interest to you;
to administer our loyalty program and to offer early access, discounts and promotions;
to enable you to locate a store near you;
to manage your wish list;
to enable you to track your order;
to complete and fulfill your purchase, for example, to process your payments, have your order delivered to you, communicate with you regarding your purchase, and provide you with related customer service;
to process any returns;
for security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
to respond to your inquiries and communicate with you;
For our other business purposes, such as data analytics, accounting, auditing and reporting, developing new or improving our products and services, identifying Site usage trends and determining the effectiveness of our promotional campaigns;
As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy and our Terms & Conditions; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.

4. Disclosure of Information

We may disclose your information as follows:

With Third Party Service Providers Performing Services on Our Behalf. We share your personal information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Site or assist us in providing functionality on the Site (e.g., the chat functionality), provide data analytics on the Site, send out email updates about the Site and our products and services, ship out orders and process payments.
Through Tracking Technologies. We may share information collected through tracking technologies set on the Site with our website analytics and digital advertising vendors, including but not limited to the pixels/web beacons we may utilize on the Site and in our HTML-formatted email messages to you as described above.
For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental or law enforcement request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.
Changes of Control. We reserve the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

5. Links to External Websites and Online Services

Our Site may contain links to third-party websites and online services. Any access to and use of such third-party websites and online services is not governed by this Privacy Policy, but is instead governed by the privacy policies of those third-party websites and online services, and we are not responsible for the information practices of such third-party websites and online services.

6. Social Media

Some aspects of the Site may allow you to interface with social media, such as Facebook, Instagram, X, YouTube and TikTok. We will attempt to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those third-party online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.

7. Your Rights and Choices

a. Accessing, Correcting and Deleting Your Personal Information

If you have an account with us, you can review your personal information by logging into your account and visiting your account profile page. If you would like to delete your personal information, you may do so by deleting your account.

If you want to verify, correct or delete your personal information, you may send us an email at [email protected] to request access to, correct or delete your personal information. We may not accommodate a request if we believe complying with the request would violate any applicable law or if applicable law permits us not to comply with the request. We may request specific information from you to help us confirm your identity and to provide you with the personal information that we hold about you or make your requested changes or deletions.

a. Opt-out of Emails and Text Messages

You may choose to stop receiving our marketing emails and text messages by following the unsubscribe instructions included in such messages (e.g., replying “STOP” for text messages or click the unsubscribe button included in the email) or contacting us at [email protected] indicating which communications you no longer wish to receive.

8. Data Security and Retention

Snipes uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. It is your responsibility to protect the security of your login information.

We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.

9. Do Not Track

Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.

10. Children

We do not knowingly collect or maintain personal information from any person under the age of 18. No parts of our Site are directed to or designed to attract anyone under the age of 18.

11. Nevada Residents

Under Nevada law, Snipes does not sell your personal information. However, if you are a Nevada resident, you may submit a request that we not sell any personal information we have collected about you by contacting us at [email protected].

12. California Residents

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and its implementing regulations (“CCPA”) provides California residents with specific rights regarding their personal information. The below describes such rights and how you may exercise such rights, and our information practices, including the categories of personal information we collect, use, retain, disclose, sell or share, and how and why we collect, disclose, sell or share such information.

CCPA Rights

Right to Know

You have the right to request that we disclose what personal information we collect, use, disclose, sell or share. Specifically, you may request that we disclose to you the following:

1. The categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each third party to whom the personal information was sold or shared.
2. The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.

Right to Delete

You have the right to request that we delete any personal information about you which we have collected from you. If it is necessary for us to maintain your personal information for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.

Right to Opt-Out of Sale or Sharing of Personal Information

You have the right to direct a business that sells or shares personal information about you to third parties not to sell or share your personal information. We do not sell your personal information for monetary consideration. However, we do use tracking technologies such as cookies and pixels/web beacons for analytics and targeted advertising purposes and engage in affiliate marketing. The collection of data through certain tracking technologies for analytics and targeted advertising purposes and affiliate marketing may be considered a “sale” and “sharing” under the CCPA. To opt-out of having your information sold and shared with third parties for this purpose, please go to the footer of the Site and click on “Your Privacy Choices”.

The CCPA requires businesses to process opt-out preference signals (“OOPS”), such as global privacy control (“GPC”) signals, which are signals sent by a platform, technology or mechanism, enabled by individuals on their devices or browsers, that communicate the individual’s choice to opt-out of the sale and/or sharing of personal information. To use an OOPS/GPC, you can download an internet browser or a plugin to use on your current internet browser and follow the settings to enable the OOPS/GPC (for example, https://globalprivacycontrol.org/). We have configured the settings of our consent management platform to receive and process GPC signals on our Site.

Snipes does not have actual knowledge that it sells or shares personal information about minors under the age of 18.

Right to Correct Inaccurate Personal Information

You have the right to request a business that maintains inaccurate personal information about you to correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct a business that collects sensitive personal information about you to limit its use of your sensitive personal information (1) to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; (2) for certain business purposes; and (3) as authorized by the implementing regulations of the CCPA. Snipes does not use or disclose your sensitive personal information for purposes other than what is permitted under the CCPA.

No Discrimination

You have the right not to be discriminated against because you exercised any of your aforementioned rights.

How to Submit a Request

To exercise the rights to know, delete and correct described above, you must submit a verifiable request to us. You can do so by calling us at 1 (844) 764-7376, completing the form at snipesusa.com/contactus or emailing us at [email protected].

To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors.

You may designate an authorized agent to make a request on your behalf by providing the agent with signed written permission to do so.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request.

How We Collect, Use, Disclose, Sell and Share Personal Information

Please see Section 1 (Information We Collect) for the categories of personal information we have collected about you in the twelve (12) months prior to the effective date of this Privacy Policy. Each of the categories are disclosed for a business or commercial purpose as described above in Section 3 (How Information is Used) to the third parties listed in Section 4 (Disclosure of Information).

Snipes collects the personal information described in Section 1 (Information We Collect) from or through the following categories of sources:

You, directly and indirectly, including when you access the Site, register an account with us, purchase our products, sign up for our loyalty program, use our “Find a Store” function on the Site to locate a store nearest you, subscribe to our newsletter, track your order, contact us, including through the chat functionality on the Site;
Service providers, including those that provide website analytics and digital advertising services;
Business partners;
Third-party social media platforms, subject to your registration and privacy settings with such social media platforms;
Publicly available information.

As noted in Section 8 (Data Security and Retention), we will retain the personal information described above for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulations.

The following categories of personal information were sold or shared in the twelve (12) months prior to the effective date of this Privacy Policy:

Identifiers: unique personal identifier, online identifier, IP address.
Internet or Other Electronic Network Activity Information: IP address, Mac address, UDID, advertising ID, operating system type, browser type, device type, access times and dates, Internet service provider, referring URLs, click-stream, search queries, device ID, approximate geographic location, browsing history, your interaction with our Site and advertisements, other technical information such as protocol status and substatus, bytes sent and received, and server information.
Geolocation Data: Approximate geographic location.

Such information is sold to or shared with our third-party website analytics and digital advertising vendors and our business partners with whom we engage in affiliate marketing.

We share or sell such information:

to provide the Site to you and to improve the Site;
to operate, improve, and personalize the products and services we offer, and to give each user a more consistent and personalized experience when interacting with us;
to personalize our advertising, marketing communications, shopping experiences and promotional offers and to deliver to you promotions and offers that we and other businesses may provide that we think may interest you;
for security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
For our other business purposes, such as data analytics, accounting, auditing and reporting, developing new or improving our products and services, identifying Site usage trends and determining the effectiveness of our promotional campaigns;
As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy and our Terms & Conditions; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.

Financial Incentive

Snipes offers various financial incentives, such as discounts and other benefits for customers who sign up to receive our marketing emails or text messages or join our loyalty program (“Financial Incentive”). When you participate in a Financial Incentive, we collect personal information from you, such as identifiers (like your name, email address, telephone number) and commercial information (like your purchase history). You may opt-in to the Financial Incentive through various ways depending on the type of Financial Incentive. You may opt-in to receiving a discount on your purchase when you first visit the Site by subscribing to our newsletter or by agreeing to receive marketing text messages from us. You may opt-in to our rewards program by opening an account with Accrue Money, Inc. (“Accrue”). Please note that when you open an account with Accrue, you may be subject to separate terms and conditions from Accrue and Accrue’s privacy policy. Our rewards page located at [URL to SNIPES Rewards Program Terms and Conditions] describe the material terms of our rewards program. You may revoke your decision to opt-in to a Financial Incentive at any time by contacting us at [email protected].

In some cases, we may provide additional terms and conditions for a Financial Incentive, which we will present to you when you sign up. We value your personal information as the value of the offer or discount provided to you, and the value of your personal information is reasonably related to the value of the offer or discount presented to you.

California “Shine the Light” Law

Under California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, if you are a California resident, you have a right to prevent your personal information from being disclosed to third parties for those third parties’ direct marketing purposes. If you would like to exercise this right, please go to the footer of the Site and click on “Your Privacy Choices”.

13. Connecticut, Delaware, Indiana, Maryland, Nebraska, New Hampshire, New Jersey, Rhode Island, Texas, and Virginia Residents

The categories of personal data we process about is set forth in Section 1 (Information We Collect) above for the purposes set forth in Section 3 (How Information is Used) above. We disclose your personal information with the third parties set forth in Section 4 (Disclosure of Information).

If you are a resident of Connecticut, Delaware, Indiana, Maryland, Nebraska, New Hampshire, New Jersey, Rhode Island, Texas, and Virginia, you have the rights to:

Confirm whether or not we are processing your personal data and access such personal data, including, for Maryland residents, a list of the specific third parties to whom we have disclosed your personal data, or if we do not maintain such information in a format specific to you, the third parties to whom we have disclosed personal data generally;
Correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of your personal data;
Delete personal data provided by or obtained about, you;
Obtain a copy of your personal data we process, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance, where the processing is carried out by automated means;
Opt-out of the processing of personal data for purposes of:
- Targeted advertising;
- Sale of personal data;
- Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. Please note we do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

You may exercise these rights by calling us at [toll-free telephone number], completing the form at [URL] or emailing us at [email protected].

You must submit a verifiable request to exercise your rights, except, for Connecticut, Delaware, Maryland, Nebraska New Hampshire, New Jersey, and Rhode Island residents, the right to opt-out of the sale of personal data and processing of personal data for targeted advertising purposes. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal data; and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We reserve the right to verify your identity in connection with any requests regarding personal data to help ensure that we provide the information we maintain to the individuals to whom it pertains and allow only those individuals to exercise rights with respect to that information. We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data relates to you.

In the event we deny your request, you may appeal our determination not to act on your request within a reasonable period after receipt of our notice. You can submit your appeal in the same manner you submitted your request.

We use tracking technologies, such as cookies and pixels/web beacons, and disclose the information collected by such technologies to our third-party website analytics and digital advertising vendors, as set forth in Sections 1.b (Information Collected Automatically) and 1.c (Cookies and Other Information Collection Tools). Under Connecticut, Delaware, Maryland, Nebraska, New Hampshire, New Jersey, Rhode Island and Texas laws, such processing may qualify as a “sale”. To exercise your opt-out right of the sale of personal information, of if you are an authorized agent of a consumer attempting to exercise the consumer’s opt-out right, please go to the footer of the Site and click on “Your Privacy Choices”. For authorized agents, please note that you must be on the consumer’s device (e.g., laptop, desktop or mobile device) while clicking on the “Do Not Sell or Share My Personal Information” link for the consumer’s right to opt out to be properly exercised.

14. Questions / Contact Us

If you have any questions regarding this Privacy Policy, please contact us at [email protected].

15. Notification of Changes

Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.