ARE YOU READY FOR THE RODEO?

When Beyoncé Giselle Knowles first launched IVY PARK back in 2016, the world knew from the beginning that the clothing brand was going to be an instant success. From her time with Destiny’s Child to her own solo music career, Beyoncé’s name has reached global levels of notoriety and her success has led her to branch out to various endeavors. While there is no question that her stardom was earned, her continued ability to attract different age groups and personalities has helped her reach “G.O.A.T.” level status. If you ask the Beyhive their thoughts, Beyoncé is an icon that deserves nothing but their respect and loyalty wherever she goes. Which is why when adidas signed her on as a Creative Partner in 2019, it was only fitting to bring two Goliaths together to create a collaboration that is truly unique. This partnership has helped launch IVY PARK as a global phenomenon and with each drop comes a creative capsule that is gender neutral and fit for all shapes and sizes. Celebrities flock to their mailboxes while fans wait in line for hours and that just shows how impactful Beyoncé ‘s brand truly is.

On Thursday August 19, 2021, adidas and IVY PARK will drop their fourth capsule collection together and this one is inspired by the impact that Black men and women have had/on American Western culture. Appropriately titled IVY PARK RODEO, this collaboration offers a wide range of apparel and footwear styles while also providing kids’ an exclusive apparel line with sizes ranging from 2T-XL. With a color palette fit for every personality, the RODEO drop was crafted with every size and shape in mind to allow more people to feel free and express themselves. Fans of the line can be dressed top-to-bottom in gender neutral apparel styles in classic Americana looks. Adidas and IVY PARK also takes iconic adidas styles like the Ultraboost OG and Super Sleek to give you some new perspective on timeless looks.

The adidas X IVY PARK RODEO drop will be available online and in-store on Friday, August 20. To see a preview of the collection as well as all the apparel and footwear styles available, check out the video down below!