The history of air max

Written by: Rachael Bernier | Designed by: Parker Hargens

Nike released the first Air Max 1 on March 26th, 1987, making this a day for the brand to celebrate. As we all know, Air Maxes have since evolved, and have become a celebration of more than just the shoe design but a celebration of the love for sneaker culture. Part of the Air Max Celebration includes Nike’s commitment to the evolution of the silhouette and the air cushioning technology. Dive into the rich history of some of the most famous Air Max Silhouettes!

Air Max DN

RELEASED: 2024

For this year’s celebration, Nike has launched the Air Max DN, which introduces Air technology that sneakerheads can step into for the first time ever. The DN is a new generation of bold cushioning and a reimagined platform built for the future of innovation. As you move, you will experience the signature Air Max bounce while strutting in 2024’s newest closet staple available in multiple colorways.

Air Max Plus DRIFT

RELEASED: 2024

Ready to kick it up a notch? Then the Air Max Plus is for you! This silhouette has taken everything that is cherished by sneakerheads in the sleek Air Max design and combined it with bold designs and futuristic detailing. The Air Max Plus debuted Tuned Air and was designed by Sean McDowell. When creating the Air Max Plus, McDowell was inspired by a Florida sunset and wanted the shoe to be as interesting as possible while staying performance-focused. The reflective detailing is perfect for runners while the design and various colorways make the shoe a classic lifestyle staple.

Air max 270

RELEASED: 2018

Another classic Nike silhouette is the Air Max 270, which sports the iconic Air Bubble and simple design. The 270 was inspired by the Air Max 93 and 180 silhouettes. This brought sneakerheads their beloved Air-Sole unit packed into the heel for extra comfort while adding easy-slip and breathable features in various colors and textures. This ultra-lightweight sneaker is perfect for athletes, runners, and anybody who appreciates quality footwear. Chances are high that you’ve owned a pair of these iconic sneakers at least once in your life.

AIR VAPORMAX PLUS

RELEASED: 2018

There is nothing basic about the Air VaporMax Plus. It not only features the iconic VaporMax cushioning unit, but the upper consists of a neoprene body encased in a sharp plastic midfoot and toe guard. This shoe is different from its previous Air Max models as it focuses on being slightly more efficient by using less air. This silhouette has all your best interests at heart, so check out our collection below and you’ll be running on air in no time.

AIR MAX 97

RELEASED: 1997

The 97 was the first model to feature a full-length Air Unit which brings maximum comfort to the Air Max. Taking inspiration from the 95, designer Christian Tesser, made a nod to the features of mountain bikes, as well as Japan’s high-speed bullet trains when creating the Silver Bullet Air Max 97. Tresser also revealed that the iconic wavy design was inspired by water ripples. Hitting markets in 1997, this shoe was made for running… or just everyday life. Whatever the activity, you will be sure to turn heads.

AIR MAX 95

RELEASED: 1995

The Air Max 95 speaks for itself, this shoe has the look and feel of a classic but debuted groundbreaking innovations in the sneaker game. This was the first model to feature visible Air in the forefoot, which brought a whole new level of comfort and cushioning to the Air Max. The designer behind the sneaker, Sergio Lozano, was inspired by human anatomy, as he created the midsole to represent a human spine, the panels to mimic muscles, the loopholes and straps to mirror ribs, and the mesh to imitate skin. If you love a shoe with a story, this one is for you!

Air Max 90

RELEASED: 1990

Designed by Tinker Hatfield in 1990, the Air Max 90 is a sneakerhead staple, a 30-year icon! This silhouette is one we truly believe will never go out of style. With a recent revamp, the Air Max 90 GORE-TEX takes the infamous eye-catching details of the 90 and combines them with GORE-TEX technology overlays. The Air Max 90 comes in multiple colorways and materials so be sure to check out our selection, you will be sure to find a fave.

AIR MAX 1

RELEASED: 1987

This is the original Air Max, the one that started it all. Released in 1987, Tinker Hatfield was inspired by the design of the Centre Pompidou in Paris with its air ducts exposed on the building’s exterior, this was the catalyst to revealing the Air technology. Recently making waves again due to Nike bringing back the beloved “Big Bubble”, which features a larger air unit like the original release. New colorways and materials are constantly at your fingertips with this silhouette.