Fulton St, Brooklyn – A vibrant downtown hub offering a diverse collection of clothing outlets, shoe stores, and popular restaurants that make the major retail destination well worth a visit. Fulton Mall, the outdoor shopping district providing entertainment to over 150,000 visitors a day, is now home to a brand-new SNIPES store location, helping local shoppers get their fill of sneakers, streetwear, and more. The re-worked Jimmy Jazz storefront served as one of the lifestyle brand’s flagship locations for nearly twenty years, cementing its status as a Fulton St. staple. Growing up in a blue-collar Brooklyn neighborhood, Jimmy Jazz owner James Khezrie spent his younger days in search of the latest styles, giving him the passion to grow his small business and expand out beyond Manhattan and into the greater New York Metro area. With store locations on Fulton St, Flatbush Ave, and many other well-known streets throughout the downtown area, Jimmy Jazz ingrained itself in the culture and legitimized the brand as a premier sneaker and urban apparel chain. SNIPES plans to continue Khezrie’s legacy by taking care of Fulton St. and Brooklyn and going the extra mile to serve the special place that more than 2.7 million people call home.
The Brooklyn Takeover was no easy task, but SNIPES knows that the people of Brooklyn always show up and show out! The week began with SNIPES content projected in key areas to get the excitement going for the Fulton St. grand opening. The projected content featured highlights from the Jimmy Jazz/SNIPES changeover, QR codes revealing event details, and a promo video from Brooklyn’s own Fabolous and Rowdy Rebel who gave a shout-out to the big steppers of Brooklyn and let everyone know what moves to make on Saturday, May 28th.
The Fulton St. store opened bright and early Saturday morning, welcoming excited customers with arms wide open and shelves fully stocked. Those that walked through the doors enjoyed live music, free merch, and a chance to attend the event’s grand finale – an exclusive concert featuring Fabolous and Rowdy Rebel that was guaranteed to bring the house down. The two rappers represented their home well and gave an energetic performance that only Brooklyn could handle.
There is no place like home, especially if the place you call home is Brooklyn, New York. Newcomers and neighborhood veterans alike enjoy the contrast from the extravagant Manhattan lifestyle – it’s easy to become enamored with the powerful pride that the borough carries itself with. The energy and attitude that allows Brooklyn to move to the beat of its own drum is indescribable. Now that the Jimmy Jazz partnership is in full swing, you can expect more store re-brands, big events, and love for the best borough in New York to help SNIPES continue the takeover. For the latest news and sneaker/streetwear releases, follow us on our Instagram, read up on our blog posts, and download the mobile app to stay up to date on everything SNIPES.
