In another compelling installment of our Black History Month series, we delve deep into Adriana Williams’ journey – the visionary force propelling ADW.
Adriana Williams recently met with SNIPES, exploring her design passion’s origins that trace back to Philadelphia childhood and transformative years at Howard University.
She unveils a creative process where vision blends craftsmanship, resulting in signature bags and apparel. Her aspirations extend beyond fashion; she strives to establish a legacy of authenticity and community empowerment – illuminating the streetwear industry as a beacon of Black excellence.
Read the interview below!


Who is Adriana Williams (ADW)?
Adriana Williams is the founder, designer, and head seamstress of ADW and an educator of Sew with W. Born and raised in Philadelphia, PA – Adriana is a daughter, sister, aunt, friend, boss, alumna of Howard University, “W” to most, and so much more.
Can you share a memory of the moment you knew you wanted to be a designer?
I always had a passion for fashion since a young girl, I used to match my entire outfit with my beaded necklaces. I vividly remember the only way I could clean my room at a young age was by scanning each piece of clothing on my play cash register. However, I knew I wanted to be a designer in 2015, my freshman year at Howard University. I sketched my first logo, sketched a few designs, got a sewing machine, and launched ADW that same year.
Describe your creative process when designing your bags and clothes.
My creative process varies each time when it comes to designing. The majority of my designs start with a vision, typically something I want to wear/see in my wardrobe. That leads to patterns, finding fabric, trims, and sewing a sample/piece.
What do you want your legacy to be?
I want to be remembered as passionate, intentional, authentic, raw, genuine, and respected. But also, I want to be remembered as that girl/woman raised in Kensington, Philadelphia, who preserved, made her own way, showed up provided for her loved ones, and gave back to her community.
What does Black History mean to you?
Black History to me is full of gratitude, paying homage, and opportunity. It’s recognizing where we came from, understanding where we’re going, and where we can take it.
How do you see your role as a Black woman in the streetwear industry contributing to the celebration of Black culture?
As a Black woman in the fashion industry, my role contributes to the celebration of Black culture by being myself, remaining true to myself, and taking advantage of my opportunities. With that, anyone who identifies or relates to me will be inspired to do the same.
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Interview By Jasmine Cordew & Intro Written By Parker Hargens

