On March 26, 1987, Nike officially released the Air Max One to the public and the sneaker industry would be changed forever! Designed by the infamous Tinker Hatfield, this running shoe was the first Nike sneaker ever to have a visible air bag unit in the outsole for cushioning. From performance to streetwear, the AM1 would set off a cultural revolution that still has an impact in today’s society. Both sneakerheads and casual fans would line up by the bunches just to be able to have their favorite colorway in their collection. The Air Max 1 not only represents Nike’s outstanding lineage but also the continuous impact the sneaker has on the footwear industry.
Fast forward to 2021, Nike continues to honor the legacy of the Air Max with the launch of Air Max Day on 3/26. Since 2014, Nike has continued to pay homage to this iconic sneaker series by dropping new silhouettes or colorways during this week. From the Air Max 90, 95, 97, and the 270, each silhouette gets inspiration from the last and thus continues the evolution we see today. As Nike debuts the “Air Between Us” campaign for AM Day, we celebrate staying together through sneakers while still maintaining 6 feet apart. As we continue to social distance, the love for sneakers and streetwear will continue to connect us whether across the street or across the globe.
For all your Air Max day needs, please visit SNIPES online as well as your local retail location.
