Word on the street, SNIPES has something special in store for the little ones. So it’s time to excite the kiddos – Ground Up has touched down at SNIPES! We understand how important it is to provide your little ones with the best gear possible, and that’s why we’re excited about this announcement.


Finding the best shoes can be difficult, but easier when they know their favorite character. From Paw Patrol to Spider-Man, Ground Up has licensed sneakers featuring all their favorite characters, helping everyone express themselves creatively while showing off their fandom. Are they a fan of Black Panther? Ground Up has many Black Panther colorways! Do they want a Disney Princess? Ground Up has every one of them to choose from! Do they want a pair that makes them go fast? What better shoes to choose from than the ones with Sonic the Hedgehog on them?!
Ground Up shoes were designed with one main goal in mind – to provide the utmost comfort and ease of use for your child’s feet. With a comfortable inner sole, little ones can run around displaying their preferred characters on their shoes all day. On the other hand, the strong yet flexible outsole includes an interlocking UP logo that symbolizes making connections between you and a special bond or somebody close to your heart.


With a commitment to global sustainability, they focus on using recyclable materials and processes from the top of each shoe to its sole while being dedicated to providing environmentally friendly practices and promoting respect for the environment. Their focus on “Fulfilling the need for fun, innovative products for the true brand enthusiast,” Ground Up does exactly that with what they’ve brought to the table. As a result, Ground Up has established themselves as a notable brand while making strides to positively impact the world from the ground up!
Keep up with upcoming releases, and check out the new arrivals tab daily for new gear. Stay up to date about SNIPES with our Blog, Instagram, and mobile app to keep up with your favorite streetwear supplier.

Written By Parker Hargens