2023 Update!
Get ready to vibe with SNIPES and J-Frost as we introduce an exciting new collection that’s all about self-expression and street-smart style. Born and raised in the vibrant streets of Bensonhurst, J-Frost brings a piece of his entrepreneurial journey and love for unique designs to this upcoming release. Imagine a blend of his passion for jewelry and an edgy sense of fashion—this collection is the embodiment of that raw creativity.
Feel the buzz of anticipation as we unveil a collection that goes beyond clothing—it’s a personal statement. J-Frost’s artistic vision is about breaking the mold and embracing your uniqueness. With this new drop, SNIPES and J-Frost are inviting you to be part of a fashion movement that’s more than just threads and fabric; it’s an expression of who you are. Stay tuned for the release that’s set to redefine streetwear, giving you the chance to own a piece of this style evolution.
Everything is not what it seems with The Hidden Messages collection from J-Frost and SNIPES. Growing up in Bensonhurst, a diverse neighborhood thriving in Southwest Brooklyn, 14-year-old Jason Adams began his entrepreneurial endeavors by selling comic books, baseball cards, and custom accessories at flea markets. This early passion for salesmanship coupled with Jason’s love for jewelry led to the nickname J-Frost, helping to open doors for the young creative in both the design and music industries. Working with celebrities like Wiz Khalifa, Ben Baller, and Charlamagne Tha God helped J-Frost successfully build up his apparel capsule collections featuring short, bold phrases such as “Your Loss” and “No Second Chances” that quickly get the message across. However, with The Hidden Messages collection, the true sentiment of the message is shared only with those who carry a sharp eye for attention to detail.
Four SNIPES x J-Frost t-shirts complete the collection with hidden messages including SNEAKERS AREn’t EVERYTHING, THANKS For Nothing, HAVE FUNds, and THE FEELING ISn’t MUTUAL,. These cotton-blend tees prominently display J-Frost’s signature style across all silhouettes to let everyone know exactly what’s on your mind if they stop to take the time. While each message evokes its own individual feeling, the full assortment reveals a hunger for hustle and a willingness to go against the grain from J-Frost – a designer who never lost himself in the bright lights. The latest SNIPES Exclusive collection is now available here, serving as statement-making pieces for any fresh fit.
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Written By Parker Hargens – Digital Merchandiser / Blog Coordinator – Streetwear enthusiast and community advocate, delivering the freshest insights with a down-to-earth approach.
