On September 30th, 2023, the city of Miami was lit up by an extraordinary event which merged music and fashion. We the Best x SNIPES played host to reggaeton star J Balvin for his collaboration launch with Jordan Brand. Fans were given the unique chance to get up close and personal with the celebrity and celebrate all that he embodies musically and in terms of style.
Celebrated for his chart-topping hits and trendsetting fashion, Balvin brought his unparalleled charisma to the We the Best x SNIPES store. Fans reveled in the experience of getting up close and personal with the artist who has made an indelible mark on the music world.
The Miami event was highlighted by the re-release of a highly sought after item – the Air Jordan 3 Sunset. The sneaker quickly became a collector’s piece, thanks to its bold design and color palette, encapsulating J Balvin’s creative flair perfectly.
By hosting J Balvin we wanted to give music fans a chance to get up close and personal with the artist who created the songs they adore. We dedicated ourselves to expanding culture by joining forces, showcasing the genuine essence of streetwear.
Stay tuned for more highlighting moments as SNIPES! Follow us on Instagram, Facebook, and X for more news about our latest activations and to stay updated on our future initiatives.
Written By Parker Hargens – Digital Merchandiser / Blog Coordinator – Streetwear enthusiast and community advocate, delivering the freshest insights with a down-to-earth approach.
