You may have been browsing the site, looking for the latest addition to your sneaker rotation, and seen the word “Craft” pop up next to some of your favorite AJ silhouettes.
What does it mean?
Let’s dive into the idea behind the Air Jordan “Craft” Series.
So… what sets the Craft Series apart? One word:
Detail.
With each pair being more than just a shoe; it represents a masterpiece of craftsmanship and style.
The Jordan Brand meticulously selects each element, from the stitching to the choice of materials, to create a shoe that not only looks good but also feels sensational. Turning each step into a moving piece of art.
The Craft Series stands out with its innovative design elements. Every release pushes the boundaries of sneaker design, whether through groundbreaking materials or collaborations with artists for unique colorways. More recently, take November’s Air Jordan 4 Retro Craft “Olive” as an example of this innovation in action. With its olive green nubuck and suede foundation built with an accenting embossed suede quarter panel, this shoe truly stands out in the collection.
Not just about looks, the Craft Series also focuses on performance. Each pair undergoes rigorous testing to ensure the highest standards of quality and comfort. Whether you’re ballin’ on the court or strolling down the block, your Craft kicks have gotcha covered.
A team of dedicated designers behind every pair master the delicate balance between drawing inspiration from the brand’s rich history and staying ahead with modern trends. They have perfected this craft to perfection, ensuring that each shoe screams style and skill.
The Craft Series is constantly growing, and that’s the best part. There’s always something fresh and exciting for you to look forward to… Like the new AJ1 OG Craft “Ivory” releasing on March 30th!
If you’re itching to get your hands on a pair of Craft Series Jordans, you’re in luck! You can shop the collection right here.
Keep up with SNIPES Releases for a chance to grab the newest Air Jordan 1 High OG Craft “Ivory” this Spring!
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Written By Parker Hargens – Digital Merchandiser / Blog Coordinator – Sneaker enthusiast and streetwear advocate, offering fresh perspectives with a down-to-earth approach.
