It’s already time to wrap up 2024?! This year we highlight some of SNIPES’s memorable moments throughout the year, from working with the 76ers to create a memorable experience for children to a nationwide push with our Pay It Forward program to benefit HBCUs. Discover exclusive collections, partnership & initiatives, and learn more about some of the most popular pieces throughout the year below!
STYLE, SNEAKERS, AND DREAMS: SNIPES X 76ERS X NOMO FOUNDATION – Written By Parker Hargens
SNIPES and the Philadelphia 76ers continued their holiday tradition by hosting a special event for children in collaboration with the NOMO Foundation. Held at the SNIPES store on Roosevelt Blvd, the kids enjoyed an exclusive shopping spree, a surprise visit from 76ers defensive star Patrick Beverly, and the latest streetwear trends in a private, festive atmosphere. The event highlighted the NOMO Foundation’s commitment to youth development, providing positive opportunities to help break the cycle of poverty and create lasting memories.
ATTENTION HOT GIRLS – MEGAN THEE STALLION X NIKE IS OUT NOW – Written By Rachael Bernier
This collection is all about confidence and if you know you know, Megan is The Hot Girl Coach here to show us all how she maintains her unstoppable confidence. From crop tops to bodysuits, this collection will have you strutting like a stallion wherever you go. This is just the start to Hot Girl Systems, so make sure to stay tuned to get all the secrets and insider info from the Hottie herself.
EXPLORING THE ARTISTRY BEHIND THE JORDAN “CRAFT” SERIES – Written By Parker Hargens
The Air Jordan “Craft” Series is all about detail, offering sneakers that go beyond style to become masterpieces of craftsmanship. Each release features innovative design elements, such as groundbreaking materials and unique colorways, with the latest being the Air Jordan 4 Retro Craft “Olive.” The Craft Series combines style, performance, and quality, with every pair meticulously tested to ensure comfort on and off the court, while a dedicated design team blends the brand’s history with modern trends for sneakers that stand out in both looks and feel.
WITHSTANDING THE TEST OF TIME: Q&A WITH NEW YORK’S OWN SMOKE RISE – Written By Derek Bailey
In this exclusive interview, Derek Bailey of SNIPES sits down with Maria Hwang, the creative force behind Smoke Rise, a streetwear brand rooted in New York City’s rich cultural history. Hwang dives into the origins of Smoke Rise, from its beginnings as Match One in 1993 to its evolution into a streetwear powerhouse known for blending New York’s urban DNA with modern design trends. She shares how the brand stays relevant in the ever-changing fashion landscape by staying true to its roots while constantly pushing boundaries with fresh ideas.
THE RETURN OF THE CHUNKY SNEAKER TO STREETWEAR – Written By Rachael Bernier
The chunky sneaker trend has evolved from a divisive style to a streetwear staple, with brands like New Balance, Nike, Asics, and Fila leading the charge. Fueled by the resurgence of ’90s and Y2K fashion, these bulky kicks have become a go-to for Gen-Z fashionistas looking for a bold statement. While the Nike Air Monarch 4 and New Balance 990 dominate the “Dad Shoe” category, the modern take with New Balance’s Fresh Foam X More Trail v3 brings a fresh edge to the chunky silhouette. Whether you’re a hater or a stan, this trend offers plenty of ways to make it your own.
THROWBACK TRENDS – A 90s STAPLE RETURNS – Written By Parker Hargens
Hockey jerseys are making a major comeback in streetwear, with their oversized, bold designs bringing the ’90s and Y2K vibe back to life in cities like New York and Los Angeles. At SNIPES, we’ve noticed the growing appeal of these jerseys, not just for showing team pride but for making a statement with their striking colors and unique designs. Whether layered over a hoodie for a relaxed look or under a jacket for an unexpected pop, hockey jerseys add versatility to any outfit. With fresh styles now available, it’s the perfect time to sport one and make your mark in the streetwear scene.
AIR DT MAX ’96: A LEGEND RETURNS TO THE TURF – Written By Parker Hargens
The return of the iconic Air DT Max ’96, made famous by Deion “Prime Time” Sanders. Known for his legendary football career and larger-than-life persona, Sanders’ influence continues, and his Air DT Max sneakers are back with updated designs, including “Coach Prime” logos and a fresh twist on the classic silhouette. The Air DT Max ’96, launched on June 14th, 2024, but multiple still release today! The sneaker combines timeless style and performance—making it a must-have for football fans, sneaker collectors, and anyone who appreciates Prime Time’s enduring legacy.
NIKE JAM – A BREAKTHROUGH COLLECTION – Written By Parker Hargens
Get ready for a JAM-packed season! SNIPES is proud to introduce the Nike JAM, the first shoe designed specifically for breakers. Built for both smooth floors and city streets, it features a foam drop-in midsole for cushioning and a rubber cup sole for perfect ground feel. A unique upside-down Swoosh flips right-side up during freeze poses, adding a cool touch. With SNIPES’ deep connection to the breaking community, we were excited to support these athletes as they gear up for the Olympics.
FOAM HOME – HISTORY AND ANTICIPATION – Written By Parker Hargens
Since its debut in 1997, Nike’s Foamposite has revolutionized basketball footwear. Engineered with polyurethane liquid uppers, it offers an unparalleled fit and support, earning skepticism due to its high price and bold design. But with NBA star Penny Hardaway’s endorsement and his on-court presence, the ‘Royal Blue’ Foamposite One became iconic. Over time, Nike perfected the technology, collaborating with designers like Kanye West, turning Foamposites into collector’s items.
LEGACY IN STYLE – THE WARAIRE COLLECTION – Written By Parker Hargens
This collection honors Waraire Boswell, a fashion icon known for his perfect tailoring and focus on quality in casual wear. Waraire’s legacy goes beyond fashion, embodying family values and community spirit. Each piece—whether shooting shirts, puffer jackets, or mock neck long sleeve tees—reflects his precise design approach. A portion of the sales supports the Triple M Legacy Trust, securing Waraire’s ideals for future generations. Celebrate life, style, and legacy with this exclusive collection.
PAY IT FORWARD – SNIPES X SCHOLARSHIPS – Written By Parker Hargens
SNIPES supported historically Black colleges and universities through our Pay It Forward Initiative, offering $40,000 in scholarship grants. We kicked things off at Spelhouse Homecoming, raffling off a $10K scholarship and bringing the heat with artists like JT, Boston Richey, and Coco Jones. Our Community Team partnered with the Digital Team to launch a targeted push, giving students a chance to submit for the scholarships. With three scholarships left, the final opportunity to apply came with a reminder on October 30th!
RUN THE STREETS: THE NIKE C1TY – Written By Parker Hargens
Looking for the perfect sneaker? The Nike C1TY blends style, comfort, and functionality to tackle the urban jungle. Inspired by classics like the Dunk and Field General, it delivers a nostalgic yet fresh look with breathable mesh, durable rubber sidewalls, and foam cushioning for all-day comfort. If you’re ready for these city-specialty kicks, we’ve got them—check out the Nike C1TY now!
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Built from the ground up and growing for 25 years! As always, thank you for being a part of the SNIPES family.
Stay tuned for what we have in store for 2025, and keep up with us on Instagram, Facebook, and X for more news about our latest activations, hype releases, and streetwear.
Written By Parker Hargens – Digital Merchandiser / Blog Coordinator – Sneaker enthusiast and streetwear advocate, offering fresh perspectives with a down-to-earth approach.
