It’s time to wrap up 2023 and highlight some of SNIPES’s memorable highlights throughout the year, from Roya Marsh delivering an emotionally charged poetry reading to celebrating 50 years of hip-hop and the beloved genre’s astronomical impact. Discover exclusive collections and learn more about some of the most popular pieces throughout the year below!
Community Highlights | Hottest 2023 Collections | SNIPES Exclusives | Anniversaries | Shop All
COMMUNITY HIGHLIGHTS
CELEBRATING MARTIN LUTHER KING JR. DAY THROUGH THE WORDS OF ROYA MARSH – Written By Parker Hargens
Roya Marsh, a celebrated poet and social justice advocate from the Bronx marked Martin Luther King Jr. Day on January 16th by sharing her impactful poetry on the roof of a Bronx location. As a prominent figure in the literary scene, she addresses racial complexities through her work, particularly in her 2020 book “dayliGht.” Marsh, a co-founder of the Bronx Poet Laureate, passionately continues to inspire and support emerging writers in her community. Her commanding presence and emotional delivery resonated as she highlighted the significance of poetry in coping with life struggles.
BREAKING CEILINGS AND BREAKING BARRIERS AT SNIPES – Written By Rachael Bernier
SNIPES celebrated Women’s History Month by featuring four inspiring women who excel in traditionally male-dominated fields. Scottie Beam, a media personality and podcaster, showcased her authentic journey in the music and podcast industry. Dr. Marsha Francis leads STE(A)M Truck, promoting STEM education equity and engaging in philanthropy. DJ Saige, a rising star in the music industry, aims to empower women in her field and is set to release her own EP. DiDi Richards, a basketball player for the New York Liberty, overcame paralysis to become a decorated athlete, emphasizing the importance of confidence and perseverance in pursuing dreams.
SNIPES CELEBRATES AAPI HERITAGE MONTH LIKE NEVER BEFORE – Written By Rachael Bernier
SNIPES teamed up with Canal Street Market to celebrate AAPI Heritage Month, hosting a vibrant day of cultural events, panels, and shopping. The event featured an insightful AAPI panel with thought leaders like artist Sue Tsai, Billionaire Boys Club Mimi Choi, chef Jordan Andino, and designer Rich Tu. The discussion covered topics from entrepreneurship and streetwear fashion to community challenges and triumphs in media and business. The after-party included live music, tattoos, and Asian-inspired dishes. SNIPES aimed to amplify AAPI voices, spark meaningful conversations and inspire the next generation.
UNFORGETTABLE MOMENTS AT THE WE THE BEST SNIPES STORE – Written By Rachael Bernier
DJ Khaled and SNIPES have unveiled the We The Best X SNIPES store in Miami, a groundbreaking fusion of style and music over 6,000 square feet at 673 Collins Ave., Miami Beach, FL 33139. The innovative space immerses visitors in DJ Khaled’s vibrant world. The grand opening featured exclusive sneaker releases like the We The Best x Air Jordan 5 and others to create a noteworthy atmosphere. Beyond sneaker displays, the store is a creative haven, redefining the retail experience and elevating Miami’s culture globally.
SIZZLING SLAMS AND PEACHY VIBES: SNIPES X ADIDAS LIGHTS UP ATLANTA! – Written By Parker Hargens
Atlanta became the cultural hub for a unique event merging basketball, music, and community spirit. The event highlighted Atlanta’s rich musical heritage and community pride, with cheer squads, marching bands, and a friendly double-dutch competition, leaving an unforgettable impression on the city’s spirit. In partnership with adidas, SNIPES also presented the exclusive “Peach” Forum Low to honor the iconic shoe’s legacy while celebrating Atlanta’s diversity. The day featured a high-stakes 3v3 basketball tournament, basketball legends like And 1 Mixtape legend Philip Champion, aka “Hot Sauce,” served as the charismatic host, Atlanta Hawks’ John Collins hyped up the crowd, and musical performances by DJ Alpo, Metro Boomin, and Latto.
SNIPES PRO BREAKING TOUR – Written By Rachael Bernier
SNIPES took the dance floor in Philadelphia for The Pro Breaking Tour, a series of professional breaking competitions spanning Texas, Pennsylvania, New York, Florida, and California. The tour has grown with thousands of registered competitors and two event tiers: Champions Series and Challenger Series. Notable events include the Silverback Open Championships and the Freestyle Session World Finals. Top prizes reach up to $3000, emphasizing the tour’s prestige. With upcoming stops in Texas, New York, Florida, and California, SNIPES continues supporting and elevating the breaking community, fostering talent and competition nationwide.
SNIPES PAY IT FORWARD: FAMU A HOMECOMING TO REMEMBER! – Written By Parker Hargens
On May 20th, SNIPES curated a vibrant HBCU festival experience, blending refreshing drinks, delicious snacks, and captivating performances at the Mann performance stage. SNIPES continued its commitment to HBCUs through the “Pay It Forward” Program, uplifting students and fostering diversity, equity, and inclusion. For Homecoming Season, SNIPES recently shined a spotlight on Florida A&M University (FAMU). The event featured the 2023 Homecoming Housing Step Show, a vibrant celebration of FAMU’s culture. Beyond entertainment, SNIPES, in partnership with FAMU, allowed students to sign up for scholarships valued at $25,000 per school. This initiative reflects SNIPES’ commitment to investing in education and creating pathways for communities.
SNIPES SERVES X SIGUE SONANDO FOR HISPANIC HERITAGE MONTH – Written By Rachael Bernier
“Sigue Soñando” embodies the powerful message of continuing to dream, which is especially significant for Latin Americans, where dreams are passed through generations. SNIPES partnered with Hialeah High School, which is deeply rooted in the Latin community, to revive its art program. A Caribbean-American artist, Jenny Perez collaborated with students in a two-day paint workshop, fostering creativity and self-expression. SNIPES partnered with Hialeah, known as the ‘City of Progress,’ to celebrate its vibrant and culturally diverse population during Hispanic Heritage Month. The Sigue Soñando Panel featured voices from the Latinx community, recognizing those breaking barriers and continuing to dream.
EMPOWERING NEWARK’S FUTURE: SNIPES X NIKE’S LIBRARY TRANSFORMATION – Written By Parker Hargens
SNIPES and Nike collaborated to revolutionize the library at KIPP Middle School in Newark, NJ. The ambitious project aimed to transform the space into a vibrant haven for students’ educational growth. Upgrades included new computers, a diverse book collection, and a contemporary redesign to create an immersive environment that fosters research, assignments, and a love for reading. Despite administrative cuts, the library restoration project empowered students and faculty to manage the library, ensuring active participation and fostering valuable organizational skills, leadership, and responsibility.
HOTTEST 2023 COLLECTIONS
NEW BALANCE UNVEILS KLUTCH ATHLETICS – Written By Parker Hargens
New Balance introduces Klutch Athletics, a cutting-edge sportswear line in collaboration with Rich Paul, CEO of Klutch Sports Group. Chase Young, an NFL star, is the first spokesperson for the collection that champions an athlete-first approach and embodies excellence and determination. Klutch Athletics combines performance and style seamlessly, incorporating New Balance’s NB DRY fast-drying technology for moisture management during intense workouts. The collection, designed to enhance athletic performance and make a bold statement, reflects New Balance’s commitment to quality craftsmanship.
ADD A NEW BALANCE AT SNIPES – CELEBRATING GREY DAY – Written By Maddy Cunningham
New Balance had another moment this year, celebrating 117 years of delivering essential sneakers to athletes and style enthusiasts. From the 1938 spiked running shoe to the 1960 Trackster, New Balance solidified its place in mainstream footwear. Pay homage to the brand’s history and celebrate classic silhouettes like the 550, 990, and 2002. New Balance’s enduring legacy ensures that loyal enthusiasts remain part of iconic moments in streetwear culture.
Corey Arvinger, CEO of Support Black Colleges, shares insights with SNIPES on his passion for basketball and fashion. Discussing the influence of Howard University’s fashion-forward environment, Arvinger chose fashion to connect with a broader audience. He highlights the challenges of black-owned businesses and shares how he is reinvesting earnings to fuel growth. He sees Juneteenth as a celebration of freedom, releasing unique products. His journey inspires others to pursue passions and build authentic, thriving businesses.
CULTURE MEETS STREETWEAR WITH HASTA MUERTE – Q&A WITH MARIO TOVAR – Interview By Derek Bailey
Hasta Muerte, a rising streetwear brand, tells a unique story through its founder, Mario Tovar, blending Mexican roots and California upbringing. Tovar’s brand embodies resilience, motivation, and a call to overcome adversity. Tovar discusses the brand’s origin, Hispanic Heritage Month’s significance, and the responsibility to celebrate Latino culture in fashion. Hasta Muerte’s journey reflects relentless hustle, community support, and a commitment to motivation. Tovar envisions a future where Latinos thrive, emphasizing diversity and positive energy.
MELODY EHSANI X MITCHELL & NESS: A GAME WINNING COLLECTION – Written By Parker Hargens
Melody Ehsani, known for groundbreaking collaborations, partners with Mitchell & Ness for a winter collection that ignites sports fashion. The partnership features NBA team logos and championships highlights, redefining streetwear with Ehsani’s empowering message of female strength. Mitchell & Ness, celebrated for vintage sports apparel, aligns seamlessly with Ehsani’s authentic and premium style.
SNIPES EXCLUSIVES
FIND YOUR LOST YOUTH AT SNIPES – Written By Rachael Bernier
Lost Youth, a brand tailored for the fashion-conscious youth, debuts on SNIPES! The collection draws inspiration from the “lost” years of youth, encapsulating them in an eye-catching range. With a focus on comfort, oversized fits, and printed graphics, Lost Youth presents premium streetwear at an affordable price. The collection features white, black, and blue shirts, showcasing an oversized fit and premium cotton for versatile styling. Embrace relaxation and stay on-trend with Lost Youth, a premium streetwear brand without the premium price tag.
BONJOUR SIXTH JUNE! WELCOME TO THE SNIPES FAMILY – Written By Parker Hargens
Parisian streetwear sensation Sixth June joins the SNIPES family, offering more than clothing—a statement, an attitude, and an expression of urban energy. Since 2008, Sixth June has evolved from an underground phenomenon to a force in urban fashion, embracing boldness and innovation. Rooted in street culture, their collections, spanning t-shirts to sneakers, defy fashion norms, allowing you to curate your wardrobe’s narrative. Beyond style, Sixth June champions ethical and sustainable fashion, aligning seamlessly with SNIPES’ commitment to responsible fashion.
DECIBEL – ELEVATING STREETWEAR LEVELS – Written By Parker Hargens
Decibel, a streetwear powerhouse under the SNIPES banner, continues to redefine style and innovation. Rising from its roots at Jimmy Jazz, Decibel has become synonymous with streetwear excellence. It is known for its edgy design, quality craftsmanship, and cultural commitment. From modern denim twists to utility-driven cargo pants and graphic hoodies with creative storytelling, Decibel’s commitment to quality and contemporary style shines through. Whether you are a seasoned fan or new to the brand, immerse yourself in some of the finest pieces streetwear offers.
STEPPING UP THE GAME: SNIPES WINTER COLLECTION – Written By Derek Bailey
SNIPES has worked with many artists, but this time, we introduced our Winter collection featuring Armani White, a rising talent from Philadelphia. The collection encourages embracing the urge to lead and step out of the comfort zone. Armani White, known for his hit single “Billie Eilish” and signed with Def Jam Records, represents the winning mindset of the SNIPES Winter collection. The Essentials line includes Fashion Hoodies, Fashion Crews, and Small Logo Essential Hoodies in a curated color palette for the cooler months. Embrace your inner drive to win, mix, and match with various Men’s and Women’s options, and explore the complete collection for a fresh winter style.
SNIPES X J-FROST – BACK FOR SECONDS – Written By Parker Hargens
SNIPES and J-Frost unveil a bold 2023 collection, blending self-expression with street-smart style. Hailing from Bensonhurst, J-Frost’s entrepreneurial journey and passion for unique designs come alive in this release. J-Frost’s artistic vision breaks molds, inviting you to join a fashion movement that transcends fabric—it’s an expression of who you are. The Hidden Messages collection features four tees with bold phrases, revealing sentiments only to those with a sharp eye for detail. Dive into this SNIPES Exclusive for statement-making style.
ANNIVERSARIES
CELEBRATING 50 YEARS OF ICONIC TIMBERLAND BOOTS – Written By Parker Hargens
SNIPES celebrates the 50th anniversary of the iconic Timberland 6″ boot, a versatile classic transcending workwear to street style. Originating in 1973 as durable work boots, Timberlands gained prominence in the 1990s, becoming a hip-hop fashion staple for legends like Biggie and Nas. Timberlands, once a practical necessity for New Yorkers in harsh winters, evolved into a timeless symbol of rugged comfort and street culture. SNIPES offers a Timberland Boot collection highlighting the brand’s enduring legacy. Join the celebration of Timberland’s 50 years, honoring its journey from blue-collar workwear to a cultural icon in street fashion.
STREET COUTURE – NIKE’S TECH FLEECE REVOLUTION – Written By Parker Hargens
The Nike Tech Fleece Collection, a decade-long game-changer in streetwear, blends innovative design, advanced materials, and street cred. Launched in 2013, it evolved to symbolize contemporary urban fashion, seamlessly transitioning from workouts to street style. Combining cotton and polyester, the unique three-layer construction provides warmth, breathability, and comfort for on-the-go city life. Its sporty aesthetics and minimalist design offer versatile styles, including hoodies, sweatpants, jackets, and shorts. SNIPES proudly presents a diverse selection of Nike Tech Fleece, celebrating its influence on modern fashion and inviting you to elevate your streetwear game with this iconic fusion of comfort and aesthetics.
50 YEARS OF HIP HOP – SNIPES TAKES OVER TIME SQUARE – Written By Parker Hargens & Rachael Bernier
As we close out 2023, one memorable anniversary shaped much of this year for us here at SNIPES. In the heart of the city that never sleeps, we’ve concluded our 50 Years of Hip Hop celebration in Times Square, NYC, led by Ice T and Beats Rhymes & Relief. A spectacular three-day arts and culture exhibition, “The Battle Royale,” unfolded as entertainment and a heartfelt endeavor supporting the “For the Culture” fund. Honoring every performance-based element of Hip Hop, this event showcased the talent of artists, dancers, and musicians, transforming Times Square into a haven of education and empowerment.
We also spotlight the Nike Hip Hop Pack, featuring iconic Air Force 1, Dunk High, and Blazer Mid shoes.
Hip-hop and sneakers share an enduring bond in the dynamic realm of music, fashion, and culture. More than just footwear and clothing, streetwear symbolizes identity and self-expression, crafting a timeless saga from the boombox era to today. As SNIPES bridges style and culture, embrace the cultural movement that has reshaped the world.
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Built from the ground up and growing for 25 years! As always, thank you for being a part of the SNIPES family.
Stay tuned for what we have in store for 2024, and keep up with us on Instagram, Facebook, and X for more news about our latest activations, hype releases, and streetwear.
Written By Parker Hargens – Digital Merchandiser / Blog Coordinator – Sneaker enthusiast and streetwear advocate, offering fresh perspectives with a down-to-earth approach.
